Throughout the preliminary study

Throughout the preliminary study

According for the marketing approach (Kotler plus Armstrong 2004), it is important for your planning of the services to become provided by the marina (as well as by every other organization) – to begin with a knowledge of the particular needs and desires regarding the target market. In this kind of way, it will get possible to supply the needs of the target marketplace in the manner that will meet this.While in the course of often the preliminary analysis (Raviv, 2001), which reviewed customer pleasure with the services on the marinas in Israel, users of sailing vessels have been questioned about the blend of services presented on the marina. Using some sort of element analysis, we observed half a dozen factors that explain 69 percent of typically the variations of all objects that comprised typically the customer survey (see Appendix A good for typically the detailed results of typically the factor analysis). The aspects were:Safety and seriousness, value of parking, cost of new member club, environmental protection in addition to cleanness, crowding, ease of entry, plus use of info.The primary factor, security and professionalism and reliability, was made up of of typically the adhering to items in typically the questionnaire: Professionalism and reliability of marina employees, know-how of marina employees, complimentary shown by simply employees, safety of flotta as a new place in order to leave boats, basic safety involving marina as a host to fun, and com